Category: User Experience
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User Experience and eCommerce
You’ve got a great product, your marketing is perfect, and you’ve got more traffic on your site than you can handle. So why aren’t you selling more?
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What is User Experience?
User Experience or UX seems like a sort-of jargon-y buzzword that gets thrown when talking about design, conversion rates, KPIs, and ROIs. User Experience is—for better or for worse—exactly what it sounds like, the user’s experience interacting with a product. For some, it’s more long the lines of the ease and simplicity (or not) of…